Our subsidiary

Elzar Trading

Company background

Elzar Trading Sdn Bhd was established in late 2016. The company is providing Halal Mini Market with affordable pricing. This is significant for the Halal Market and offers a healthy competition to non-halal supermarket and mini-market operators. Malaysia’s position as one of the biggest Halal hubs is an attractive selling point to investors, small to medium retailers and most importantly, conscientious consumers.

1. A Formidable Muslim Faith-Powered Economy

According to Thomson Reuters, the overall size of the Islamic economy is $1.9 trillion in 2015, and with a projected CAGR growth of 8%, the market is expected to reach $3 trillion by 2021.

According to Pew Research Center, the global Muslim population is expected to rise to 2.2 billion by 2030, making up 26.4% of the total world population.

Anecdotally, there has been a proliferation of Islamic product advertising, even in the Western countries. For example, we see a lot of Olympic female athletes asserting their rights to wear hijab as well a growing number of Muslim representations in other media such as movies and TV shows.

2. Offline Presence, Online Convenience

A report by PricewaterhouseCoopers said physical stores are still relevant in the current economy, especially with regards to groceries, where 70% of the purchases are still done in-store. Conversely, online commerce is the preferred choice by many to purchase books, music, movies, video games and toys.

In 2017, an estimated 1.66 billion people worldwide purchased goods online and global e-retail sales in the United States amounted to USD$2.3 trillion (Source: Statista). Malaysia’s e-commerce market is expected to reach USD$1.3 billion in 2018 with an annual growth rate of 17.9%, resulting in a market volume of USD$2.531 billion by 2022.

99 Speedmart is a Malaysian-owned network of convenience stores with humble beginnings in 1987 and has since grown to become a 1,000 strong national network as at 12th August 2017.

Seven-Eleven Japan Co., Ltd., operates, franchises, and licenses some 64,319 stores in 18 countries as of January 2018. In May 2017, its market capitalisation was USD$37 billion and its total revenue grew from 5.84 trillion yen to 6.04 trillion yen.

Our Mart

A quick Rundown

With all these hard facts and proof points, we intend to invest in the development and expansion of physical Halal Mini Marts across Malaysia based on an existing Elzar Mart model. It will be a platform that offers a range of goods and groceries at very competitive and affordable price to ease the financial burden of the poor, low and moderate-income earners. Simultaneously we intend to strengthen our position by operating an online platform that will focus first on urban areas.