Elzar Trading Sdn Bhd was established in late 2016. The company is providing Halal Mini Market with affordable pricing. This is significant for the Halal Market and offers a healthy competition to non-halal supermarket and mini-market operators. Malaysia’s position as one of the biggest Halal hubs is an attractive selling point to investors, small to medium retailers and most importantly, conscientious consumers.
1. A Formidable Muslim Faith-Powered Economy
According to Thomson Reuters, the overall size of the Islamic economy is $1.9 trillion in 2015, and with a projected CAGR growth of 8%, the market is expected to reach $3 trillion by 2021.
According to Pew Research Center, the global Muslim population is expected to rise to 2.2 billion by 2030, making up 26.4% of the total world population.
Anecdotally, there has been a proliferation of Islamic product advertising, even in the Western countries. For example, we see a lot of Olympic female athletes asserting their rights to wear hijab as well a growing number of Muslim representations in other media such as movies and TV shows.
2. Offline Presence, Online Convenience
A quick Rundown
With all these hard facts and proof points, we intend to invest in the development and expansion of physical Halal Mini Marts across Malaysia based on an existing Elzar Mart model. It will be a platform that offers a range of goods and groceries at very competitive and affordable price to ease the financial burden of the poor, low and moderate-income earners. Simultaneously we intend to strengthen our position by operating an online platform that will focus first on urban areas.